OddBite
Project Type: Branding + Packaging
Client: Academic
Year: 2025
Oddbite is made for adventure-seeking foodies who want something sweet and unexpected. The name sets the tone: playful, a little weird, and reflective of the cookies themselves. This project focuses on bold branding with touches of packaging design.
Subscribers step into the Oddbite experience by receiving a box of unique, surprise cookies whenever they choose. No two boxes are the same, keeping things fresh and unpredictable. It’s a fun way to shake up the routine for anyone with a sweet tooth (or two).
Surprises in Every Box
Designing OddBite was all about pushing boundaries and having fun with it. The logo leans into imperfection and quirk, paired with bright, punchy colors to create a bold, electric identity. Slightly strange imagery reinforces the brand’s offbeat personality and speaks to people who enjoy a little weird.
The brand goes beyond just selling cookies. It taps into a lifestyle. Its playful, laid-back voice on social media builds a following and draws people into the experience, turning curiosity into subscription.
Packaging introduced more constraints, requiring a rigid box, but it became an opportunity. Each box features a different pattern and theme, making every delivery feel unique while also being reusable and collectible.